Coming up with that next great idea for your new program or service offering can be the best part about business!
And then figuring out how to launch it can be the hardest.
Especially when you find yourself believing some of the online business hype that your launch has to look, be or function a certain way.
So today I’m busting the three biggest launch myths that hold female entrepreneurs back, so that you can stand strong in your offer and just get into action.
If you’re short on time, here’s a breakdown of the three biggest launch myths I mention in the video above:
Myth #1: It’s gotta look great to sell well.
Does the appearance of your sales page matter? Maybe to some.
But the two most important aspects of a successful sales page comes down to this:
- Does the payment button work? Meaning, can someone actually buy your program or service and it functions.
- Is your offer clearly communicated, so that they know what they’re buying and what problem its solving?
All the colors and gold foil fonts don’t equate to a successful launch, if no one understands the offer or the payment button doesn’t work.
A black and white sales page can be just as effective as a beautiful one.
So if you don’t have a designer or the budget to do a “fancy” sales page – start now with a basic page and upgrade as you earn the income from the launch!
Myth #2: No one will buy it.
While Myth #1 certainly plays on our vanity for wanting to look good, this myth really hits at our core fear:
To spend all your time and money creating something and no one buys it.
But here is the thing – find out ahead of time if someone would! Don’t ever create your ideas in a vacuum.
Ask in a Facebook group. Call up a past client. Talk to someone to make sure it solves a real problem for your ideal audience.
And the only reason I’ve truly seen no one buy is because no one knew about the offer.
This can be easily fixed by creating a stand out marketing plan so that your offer is constantly promoted and you’re driving traffic the sales page.
Myth #3: The price has to be just right.
Not sure how to price your offer?
Neither am I!
The only way to know for sure if the price is right is to launch it and let the market tell you.
Now, there are certain guides you can use to choose that first price so that it makes sense (I give some examples in the video above), but ultimately – you’ll never know what the right price is until you try one.
And, once you do find a price that sells – it still doesn’t have to be that price forever!
Because we work online, we have the option to change our services, programs and pricing any time we choose.
I recommend my clients launch at a reasonable price, maybe even low tier, with their first beta launch and then increase by at least $100 every time until they get to where they want to be.
And by then, your experience, testimonials and proven results from past clients will more than justify your new pricing.
Now that I’ve busted these myths, I hope you will just go for it!
Leave a comment below and let me know if you’re inspired and ready to launch now before the end of the year. (I hope that you are!)
This is so great, Jessica! I love how encouraging you are with your content — every blog of yours makes me feel more and more confident that launching is possible for me!
I especially love your point about it not needing to look perfect. I’m totally biased as a copywriter, but I’ve always been taught that design comes second to content. Some of the best performing ads of all time look like absolute sh*t…but they convert like crazy so people keep using them.
We think everything needs to look perfect, but if you’re offering something people want and communicating it well, that outshines rusty or imperfect packaging. It’s easy to forget that with the beautiful shiny sales pages floating around. Thanks for the reminder! 🙂
Jessica! Yes! As a designer I can’t agree with pt. 1 enough. I know that’s sounds counter intuitive. I should believe that design is everything, right?! But the truth is you don’t need a pretty sales page to sell. Clients often come to me thinking they need me – when the reality is they actually need a solid launch strategy and people to help them execute. A pretty page is nothing if no one knows it’s there.
Yes! I love this point — “All the colors and gold foil fonts don’t equate to a successful launch, if no one understands the offer or the payment button doesn’t work.” As a designer, I totally agree with this, because I see so much of it. I love to make things “pretty” as much as the next creative pro, but I also know that function and strategy are more important, so that the design can even be understood and appreciated. These myths are so spot on — thanks for the wake-up call!