There are two powerful little letters that should be in every email you send out to your list.

PS.

They are proven to help increase your open rates, clickthrough rates and even your sales.

Click below to watch or listen and found out the three best practices for getting results with a post script:

Here’s what you need to know:

Increase engagement with new subscribers using a PS.

The best place to see immediate benefits from using a PS is in your opt in sequence.

Use this space to tease what’s coming in the next email, and keep the communication loop open.

It also helps them to look forward to your next send out, which will keep your open rates high and create a great relationship with new subscribers.

Increase sales with a final CTA.

In a list, or an email, we can readily remember the first line and the last line thanks to the Social Position Effect.

That’s why its essential to take advantage of adding a final call to action in each email that asks for a sale, purchase or even discovery call.

Use this space to include a “last chance” link and you’re almost guaranteed to see results in your Paypal balance sheet.

Keep your subscribers engaged.

You can also use the same principles above in your weekly newsletter.

If you’re working ahead on your content, use the PS field to tease what’s coming next. Or, if you’re running a blog series (like I did recently), it’s a great place to tease Parts 2-3.

Or, use the PS line to pitch discovery calls or to push action on your lower priced, passive income products or to check out your “Work With Me” page.

Whatever type of email you’re sending to your list, start thinking about clever ways you can use a PS to encourage them to take more action.

Leave a Comment Below:

Have you ever used PS fields in your emails before? What’s holding you back from using them?

Or, what’s a PS line you can remember from a great email you received? Let’s create an idea bank of them below. 🙂