One of the most-proven launch strategies over the past 10 years is the Video Series Launch.

It’s the style normally chosen by the BIG entrepreneurs you see online, like Marie Forleo, Jeff Walker, Denise Duffield Thomas and James Wedmore, just to name a few.

And in my experience with my launch clients, it’s worked across dozens of industries and time and again.

I’ve even see that 10-15 percent of Video Series Launch leads can turn into future sales, even if they don’t buy right then!

Sow without further adieu, please check out the ULTIMATE guide to running a successful video series launch I’ve outlined for you below!

Phase 1: Revealing the opportunity in your video series

Choosing a video series launch strategy is great for industries that have a lot of missed opportunities, or for ones that are highly technical in nature that would need a lot of consumer education.

And each video in your series needs to serve a specific purpose!

Video 1 is where you should share the most expertise.

In fact, if you have a signature system to teach inside the program, you should outline it in Video 1. And don’t be afraid to go deep!

Video 2 is about giving encouragement and proof that this can work for your viewer.

A lot of customers are skeptical because they’ve tried so many other things, so share all your best tools and  some examples that will help them believe you finally have their right solution.

Video 3 is where you want to really share your heart.

This is the video where you’ll want to dive into your story of how you got started, and how your life changed as a result. It’s the final key to them knowing, liking and trusting you before the cart opens. And be sure to drop a hint that the program opens next!

The key here is to just make sure that the topic is very relevant to the program you want to sell, whether its directly about it or tangentially about the topic.

You’ll also want to introduce yourself in each video, which is a great time to say “found of” or “creator of” your program, so you can begin name dropping this into your video series to plant seeds for your upcoming launch.

And then it’s time to choose your tech!

In order to host your video series, you’ll need a video host system and also a “concierge” page where the videos will be embedded.

You can start with unlisted YouTube videos for the system, but you could also upgrade to Vimeo Pro or Wistia for a better user experience and analytics.

For the concierge page,  you’ll want to have each video on it’s own page, with a comment box below the video, and then also . You can use your own site if it’s easy to customize, or LeadPages can be a great option (with lots of great video series templates built in already!).

If you don’t have a very large audience yet, you can also do a live video series on Facebook, and get a lot of attention to your video series and have an audience to pixel and retarget if they’ve watched.

This is also a great strategy if you just love live video and will be more comfortable than recording on your own!

Phase 2: Planning for video series success

After you’ve got your video series outline and tech wrapped it up, it’s time to plan out when you’ll  release the video series.

The ideal release of a Video Series Launch would be that the first video comes out on a Thursday, the next on a Monday, and the final on Thursday.

The reason being is that this leaves plenty of room for you to resend the videos to email unopens, as well as sets you up perfectly for an early bird weekend offer.

But depending on how soon and fast you want to launch, you could release a video every other day.

Phase 3: Marketing your video series for maximum viewers

There’s two important marketing goals you have when running a video series launch.

The first is to get new leads (and your existing list) to sign up and register for the video series. And the second is to get those leads to take action and actually watch each video and engage.

When I’m planning a Video Series Launch for my clients, I like to start their marketing 10-14 days before the release of Video 1. This allows for 3-5 days of testing your ads, and then scaling up from there.

And you can continue to run ads through the release of Video 3, just be sure to update the delivery sequence so they get instant access to Video 1 after it’s release.

For your email plan, I recommend something like this…

• Instantly after they register
• One week before
• 3 days before
• 1 day before
• Video 1 release
• Resend to unopens
• Video 2 release
• Resend to unopens
• Video 3 release

Phase 4: Essential sales strategies for your video series launch

Now that your video series has been released, it’s time to transition to the sale!

Since Video 3 was released on Thursday, your best bet is to open the cart that following day, on Friday.

And it’s also the perfect time to go crazy for bonuses and incentives for your video series viewers!

I like to call this a “weekend bonus” or “weekend early bird” offer, and it’s important that it either offers a discount (if your list is mostly colder leads), or that it ties into your program and helps them get faster or better results. Even better if it also ties into something in your video series!

I usually let the weekend bonus run from the Friday after your video series, until the next Sunday or Monday, depending on when your audience is online.

After you end the video series launch and weekend bonus, you’ll want to continue pushing for sales through emails, social media and FB retargeting ads.

Your post-video series email schedule might look like this:

• Cart open + special offer (Friday AM)
• Benefits of joining + reminder of specials (Saturday)
• Last day to join and get specials (Sunday)
• Case studies/testimonials email (Monday)
• Optional webinar (Tuesday)
• Webinar replay (Wednesday)
• FAQs + ends tomorrow (Thursday)
• Final Day (Friday AM)
• Final hours (Friday PM)

If you’d like some swipe files for this emails, or more support for bringing your Video Series Launch to life – I highly recommend checking out my Stress-Free Video Series Launch Kit!

Phase 5: Six metrics you must hit for a successful video series launch

Once your entire launch cycle is complete, the cart is closed and you’ve onboarded your new customers, take time to look at the video series data while its fresh.

If you wait, you might forget why you chose to send that email at that time, or forget which bonuses you offered.

Whether your launch was successful or failed, this data will help you for the next time you open enrollment.

Be on the lookout for:

• which Facebook ads/audiences were most successful
• how well your video series landing page converted (30-50% is ideal)
• how many viewers each video had and how long (aim for 30% viewers, and 80% completion)
• open and clickthrough rates on EVERY campaign email
• sales page conversion rate (from Google analytics)
• refund/default rates (if applicable)

Once you’ve compiled your data, make note of what worked really well and make a list of things that could be improved before the next video series launch.

Your Turn

Now that the steps of running a webinar are all mapped out for you in navy and white, leave a comment below and let me know if it seems more doable – or more daunting then ever! I’d be happy to answer any of your specific questions for how a webinar launch could work for you and your offer.