The other day someone asked me, “Do we like paying to boost our posts in Facebook or not so much?”
And my first thought was “No,” and then “Yes“.
Of course I don’t like that Facebook is now basically forcing us to boost posts to reach the audiences that want to hear from us, BUT on the other hand, it does work. But besides boosting posts, Facebook’s advertising platform can really help to grow your business and expand your online reach.
Facebook Ads are golden opportunities to connect with your target audience.
Why?
Because Facebook allows you to target so deeply!
Whether you target them by interest, or by their online behavior, you can reach exactly the people who need your services.
And the icing on top? They actually work really well, even at low price points.
Here are 5 ways you can use Facebook Ads to gain more clients:
Get More Likes
Facebook ads originally started as a way to get more likes on your Facebook page. Likes can be interpreted as an indicator of popularity and authority, and it always looks better if your page has over 1,000 likes.
But, instead of “buying likes” (please, don’t ever do it!), you can target ads to the people who would actually love and use your products and services, and gain fans that might actually become a customer or client.
Boost Engagement
Lately, Facebook ads have been pushing pages to “Boost” their posts.
They have even integrated one-click boosting for each of your page posts, which you can activate right from your page. The rest of the ads take you to your ads manager dashboard. This quick boost (also know as “penny clicks”) can help your post to be seen by more of your existing page fans, or even by those who are not fans of your page, through targeting. I like to use this ad to boost detailed posts about my upcoming events and webinars.
But, it’s also great to give you a boost if you have neglected your page for awhile, but have a lot of followers. This would be a great way to “wake up” your existing audience to say, “Hey, I’m posting again!”
Drive Website Traffic
Recently, Facebook updated their ads to help inexperienced users select the right type. If you tried before, you know how confusing it could be! Now, Facebook provides clear guidelines on what type of ad you want to create, based on your objectives.
If you want to drive your Facebook audience to your website, maybe to a landing page, opt-in form, or your latest blog post, you can create a “Clicks to Website” ad.
You just enter the website address you want to promote, and Facebook will pull images from that site. But you can also upload your own, or edit what it pulls through.
Then, you can custom your ad headline, description, and your website meta description to include calls to action for your audience to follow.
Gain Event Attendees
Facebook ads now let you directly promote any event you post on your Facebook page. If you host a lot of seminars, or other types of in person events, you may want to take advantage of this ad.
This Facebook ad encourages your fans, or your targeted audience, to attend by using the CTA “Join Event”.
Again, once you select this type of ad, you can select your images and customize your compelling ad description.
While someone “attending” your event does not mean they bought a ticket, it does add a lot of beneficial features. If someone is attending your event, they will get notified anytime you add content to the event page. And, you can also send them targeted messages to promote buying the ticket, or to send reminders.
Facebook now includes event reminders the day before, and includes a link to your event in their upcoming calendar, that displays on their Facebook home page, or timeline.
Increase Opt-In Conversions
In contrast to just attending an event, the newest Facebook ad is Website Conversions. This not only has them click on your promoted event, or website link, but will track how many people actually opt-in or purchase your offer.
This is a great ad if you want to promote an opt-in for a webinar, or an upcoming course, or any other list building page. It’s also great for tracking newsletter sign ups, or direct purchases for your ebook or service offering.
The only thing you need to use this ad is a little bit of tech know-how. Facebook requires you to add a code to the page you want to promote, so they can effectively track your results. In WordPress, this is pretty straight-forward, but also something any basic web developer would know how to do, if you have one on retainer.
I use this ad the most out of all Facebook ads, because it actually gets the result we all want – Facebook users to come to our website, and take action by joining our list or making a purchase.
Now it’s your turn…
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