So, you created something amazing, and now you want to launch your product in the market.

But how can you use social media to your advantage?

Here’s 5 ways you can use social media to boost your product launch reach. And the best part? Of course these tips also work for service-based launches!

Create a Facebook Event

A great way to launch your product on Facebook is to create an event, dedicated to the product or service. For the date of the event, make it the date that the product is coming to the market. Then, invite your friends and followers to “Attend” the event, and use it as a dedicated channel to give the inside scoop on your new product, and its amazing features. You can share updates, special offers, and photos dedicated to the product in the group, and your attendees will be notified immediately.

You can also add a link in the “tickets” section that takes them to a waiting page, with a countdown for the product and an opt-in offer, or when the product launches, that takes them to the direct link to make a sale.

By creating a dedicated event to your product launch, you’ll have great access to your audience then you would on a standard page post, as well as be able to build a lot of excitement around your launch.

A good rule of them is to launch your event page 2-4 weeks before your product or service will actually be available for purchase.

Create a  Product #Hashtag

You’ll want to track how many people are talking about your new product before it launches, and a great way to do this is by creating a custom hashtag. Make sure it’s something that no one else is using (a simple Twitter search can tell you), and that it relates to your product. For example, I use #5HourMarketing when promoting my training course.

You can use this hashtag on Twitter, Facebook, Pinterest, Google+, and Instagram, to name a few, and then track how many other people are using your hashtag too. Make sure it appears on all of your marketing posts to launch your product, so that you’re consistently associating that hashtag with your product.

Create a Showcase Page

LinkedIn recently removed their products and services tab, which was a great way to feature your products. Now, however, they have created Showcase Pages to help you launch your product or service.

A showcase page works a lot like a Facebook event, in that it is a dedicated channel to talking about that product or service. It ends up looking like another LinkedIn Business page, but it has added benefits by helping you align content with the specific audience that will be using your product or service, that could be completely separate from your usual audience.

Create a showcase page, and use it to keep your audience informed of the product launch date, when it’s available for purchase, and give behind-the-scenes access to your product launch.

Create a New Board

A dedicated Pinterest board is a great way to launch your product.

The board should be called the name of your product, and should also have a branded cover photo. Then, share images of each piece of the product, and teaser vidoes, to show potential customers how it all comes together.

Not only can you pin images to share directly from your website, but you can share images and teaser videos for each piece of your product, and how it all comes together. You also have the added benefit of applying for rich pins, which will then showcase your product’s cost when it’s shared from your website.

Make sure you’d don’t leave out any descriptive keywords, your custom hashtag, or pricing data when talking about your product, and always include a link – whether it’s to the waitlist page, or the actual sales page.

Add at least one new pin to this board every day, to build excitement about your launch.

Create a Behind the Scenes Video

While it doesn’t work as well for launching your services, a teaser video is a great way to launch your product.

Whether you reach out to your audience through video on a regular basis, or it will be your first time on camera, it’s important for your audience to “meet” the product in person, to create the maximum amount of, “OMG, I want that!”

Some good rules of thumbs for your launch video are to appear on camera (if you’re comfortable!) and talk about how excited you are about this new product, share your story for how you came up with it, and explain how it’s going to revolutionize everything. Also, make sure that you bring the product onto camera, and walk them through how to use it, or how it works on it’s own. Make sure to then include links for buying the product in the video’s description, and then make extra use of that video by sharing on the Facebook event page, using your hashtags, on your LinkedIn showcase page, and sharing it on your dedicated Pinterest board.

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